So, we’ve finally done it. We’ve released our new brand out into the big wide world!
We can’t quite believe it as the time has flown by, but this year marks Brace Digital’s sixth year! Our journey so far has probably been quite typical to other digital agency startups; think of a name, choose some colours, design a logo, develop a site and then off we go to Companies House. Since then we have, luckily, been very busy and have never truly spent any time on our brand or our own positioning.
Undoubtedly, like many businesses, last year gave us a reason to rethink the way we do things and how we can firm up our business strategy. Often, specialist web developers like us can come across as too techy and clinical, which just doesn’t reflect the way we work. We needed a brand that signals who we are and what we stand for, representing our values and how we want to be perceived by our customers:
Keep it simple
We say it like it is, we’re transparent and will always make things easy to understand.
Clients enjoy working with us because we’re friendly and natural
Expert & informed
We’ve no time for bamboozling clients with complicated descriptions. We’re really good at what we do and we demonstrate that through informed conversation.
So, towards the end of last year, we decided that it was time to invest in our positioning and our brand. We talked to various people and decided to enlist the help of Be Kindred, and we couldn’t be happier with the end result.
Ben, one of our Founding Directors, said: “This rebrand has been a long time coming for us. We’ve always been so busy with client work that we never really invested the time in Brace Digital. The process has made us hone in on our values and why we do what we do, which is always great for clarity and direction. Plus, as web developers, it’s nice to now have a website that looks good too! A bit of self-care is just what we needed.”
Over the coming weeks, we'll be sharing more about the process that we went through, more about our positioning and how we got to where we are but for now, take a look around our website to get a feel for who we are and what we do (that’s why you’re here, right?!). You'll be seeing more of our new brand in action as we begin this new, exciting journey of growth at Brace Digital. We really hope you like it.